As part of a strategic writing course at Elon, I was involved in a semester-long project in which my partner and I created a mock-business. Throughout the semester, we created many different communications pieces for the business. We developed a social media campaign and wrote the copy for the business’ website.
One of my roles throughout this project was to create a way to present the “about us” information on the website. I chose to do this through videos that gave viewers information about the business’ founders in a non-traditional way: